Behind by Rachel Crowe
Welcome to my world of beauty, I’m Rachel, the artist behind By Rachel Crowe.
My journey began in 2016 when I picked up my camera in my spare bedroom and started filming makeup tutorials. What began as a creative outlet quickly turned into a true passion for sharing my knowledge of makeup techniques, product discoveries, and industry insights. Before long, that passion evolved into a full-time career as a professional makeup artist and content creator.
I am deeply committed to helping every client feel like the most confident, elevated version of themselves. For me, it’s about more than makeup, it’s about creating an experience that builds confidence, enhances natural beauty, and leaves every client feeling their absolute best. I take great pride in delivering high-quality work and a personalised, professional service every time.
Through years of experience and continuous learning, I created byrachelcrowe a space that brings everything together. From booking makeup and lash appointments at KR Makeup, to at-home tutorials designed for all skill levels, my goal is to make beauty accessible and empowering. For those wanting to take things further, my in-depth lesson, “Master Your Own Face at Home,” is perfect for beginners looking to build real confidence with their makeup routine.
Keep an eye out for upcoming Masterclass dates (coming soon!) and plenty of exciting things ahead.
I can’t wait to welcome you.
Rachel 🪄
MAKEUP ARTISTRY
Bridal makeup has always held such a special place in my heart. There’s something truly magical about being part of someone’s wedding morning and helping them feel calm, confident, and completely themselves as they step into one of the most important days of their life.
My bridal style is all about soft, radiant skin and timeless elegance. I love creating looks that feel refined and polished, but still natural and effortless — enhancing your features rather than masking them. Think luminous, healthy skin, softly sculpted definition, and eyes that feel beautifully elevated without ever overpowering your natural beauty.
For me, the experience is just as important as the final look. I pride myself on creating a relaxed, enjoyable atmosphere on the morning of your wedding, so you can truly soak up every moment while feeling completely looked after.
Using carefully selected, high-performance products, I design each look to photograph beautifully and last throughout your entire day — from those emotional first moments to the final dance.
Being trusted with a bride’s makeup is something I never take lightly, and it’s always an honour to be part of such a meaningful moment.
BEAUTY CONTENT CREATOR
Rachel Crowe is a Dundee-based makeup artist and beauty influencer known for her refined aesthetic, effortless glamour, and impeccably polished finishes. With an eye for detail and a passion for enhancing natural beauty, Rachel creates looks that feel both timeless and modern - from radiant, skin-focused elegance to statement artistry.
Blending luxury with approachability, her signature style is defined by luminous complexions, soft sculpting, and elevated glam tailored to each individual. Through her growing digital presence, Rachel shares expert techniques, premium product insights, and curated beauty inspiration, positioning herself as a trusted voice in contemporary artistry.
For Rachel, makeup is more than application — it’s an experience of confidence, sophistication, and self-expression.